Analysis Of Gold Coast Tourism And Sunshine Coast Tourism Essay Example

Analysis Of Gold Coast Tourism And Sunshine Coast Tourism Essay Example Analysis Of Gold Coast Tourism And Sunshine Coast Tourism Essay Analysis Of Gold Coast Tourism And Sunshine Coast Tourism Essay The rapid growing of touristry industries over the last few decennaries has seen the outgrowth of new tourer attractive force finishs and this has had rather a figure of important importances in assorted parts. For case, in Australia, there are assorted touristry attractive force finishs which have in the yesteryear spearheaded the economic growing of this state in the sense that they offer employment chances, pull foreign investing, consequence into the saving of the natural environment, and let communities to bask the use of their regional natural resources and conserve their heritage. However, there are discrepancies in the degrees of economic importance as is evident with Gold Coast Tourism and Sunshine Tourism which are both found in Queensland part. A comparing between these tourers attractive force finishs revealed that Gold Coast attracts legion visitants which make it to incur many disbursals as compared to Sunshine Coast. All the same, Sunshine Coast Tourism has gained a higher degree of economic importance in the Australian part as compared to the Gold Coast touristry. This study intends to offer a comparative analysis of these two Australian touristry industries and offer recommendations that would spearhead touristry growing in Queensland part. Comparative Analysis of Gold Coast Tourism and Sunshine Coast Tourism Introduction Tourism plays a really important function in the economic system of Australia where it contributed approximately 2.6 % to the Australian gross domestic merchandise ( GDP ) and 4.5 % to the employment of this state in the financial 2009-2010. With approximately 46 % of the touristry outgo in Australia being spent in assorted regional countries, coastal touristry is deemed to be of considerable significance to Australia s many regional communities. Therefore, to set up the grade of touristry importance in Queensland, this study intends to gauge the economic importance of Gold Coast Tourism and Sunshine Coast Tourism across the Australia s touristry parts. The study will: Compare the value of each of these touristry industries to the local economic system, and Rank each of them with regard to their comparative importance to the local economic systems Composition of Australia s touristry parts Basically, Australia has eighty four touristry parts and each touristry part comprises of rather a figure of SLA ( statistical local countries ) as the Australian Bureau of Statistics defines in audience with district and province touristry organisations. Despite the handiness of assorted other touristry parts, this study yearns to carry on a comparative analysis between two of the Queensland Australia s touristry parts viz. the Gold Coast and Sunshine Coast. Queensland regional touristry industries seem non to be of equal size, touristry outgo, end product or even visitants Numberss ( Pambudi, 2009 ) . In fact, all these comparative factors can greatly change from a given part to another as will be discussed in the undermentioned subdivisions. Gold Coast Tourism Gold Coast has traditionally been celebrated by the vacation shapers because of its arresting natural environment and assorted semisynthetic attractive forces. The Gold Coast leisure assets presently seem to be the cardinal market drivers in the capital popularity with many corporate delegates seeking multidimensional concern event experiences. The impressive modern event and convention installations are simply the starting point for the Australia s Gold Coast. The professional and infrastructural support services in this tourers part are comparable to the other metropoliss in the universe. However, Gold Coast is regarded exceeding when the overall touristry experience is perceived ( Page A ; Connell, 2006 ) . For case, this touristry attractive force Centre offers concern integrating pristine coastline equivalent to 70 kilometres, 100,000 hectares of universally listed heritage rain forest ; more theme Parks when compared to anyplace in the southern hemisphere ; immense balls of pr ivate islands, over 600 coffeehouses and eating houses ; 800 adjustment locales every bit good as canals of about 500 kilometres, which are all found within 40 proceedingss drive from each other. In kernel, the dichotomy of the high tourer attractive forces and substructure which cater for both meeting and leisure sections have made Gold Coast to be considered as one of the most coveted Asia Pacific s resort finishs. Gold Coast Tourism towns and merchandises Gold Coast is unusually known for its wide beach, Burleigh Heads, Coolangatta, Main Beach, Southport, and Surfers Paradise. Basically, the wide beach offers rather of eating houses, coffeehouse and big shopping promenades. The wide beach besides has a beautiful flaxen beach that is backed by attractive Kurrawa Park which is well perfect for everybody. In fact, there are parklands and tracts where tourers can loosen up and roll every bit good as an low-cost kids s park coupled with digesting moving ridges for the surfboarding partisans ( Jones A ; Phillips, 2011 ) . More frequently, there are unrecorded amusements within the Parkss along with appealing art and trade markets where books, apparels, knickknack, trades, jewelry, and gifts are sold. However, cardinal to the Gold Coast Tourism success in the past old ages has been the sing friends and relations alongside the concern markets. Furthermore, holiday trial is deemed to stay the most dominant beginning for the parts domestic visitants. Over the last old ages, the vacation trials has significantly remained to be the predominating beginning of domestic tourer or visitants for the Queensland part with the degree of trial marginally increasing ( Australian Bureau of Statistics, 2010a ) . Truly, touristry serves as the cardinal anchor to the Gold Coast City s life style, community, and economic system. From golf classs and international resorts to theme Parkss, this metropolis has attracted many touristry enterprisers worldwide to come and capitalise on the Australia s prima excitement ventures and sunny-days touristry finishs. Gold Coast Competitive Advantage and SWOT analysis The resort and hotel skyline of this celebrated breaker metropolis is really iconic. There exist adjustment which cater for all budgets get downing from mountain retreats and luxury resorts to bivouacing land and backpacker adjustment. Gold Coast huge touristry substructures are underpinned by matchless arrays of built and natural attractive forces. The pristine rain forest parts serve as the place to the wellness retreats, mountain trails, art galleries, trade stores and wine makers which await visitants seeking for a peaceable green agitate off from the metropolis s universe celebrated beaches normally found at the Gold Coast. This metropolis s touristry industry is widely supported by dedicated programmed events which exposes the touristry operators to ample concern chances. The events include blues on broadbeach, gustatory sensations of the Gold Coast, Gold Coast endurance contest, and the New Year eve jubilations ( Page A ; Connell, 2006 ) . Furthermore, Gold Coast is besides s een as a stylish finish for the concern tourers who recognize this coastal metropolis as a vibrant, safe, and friendly topographic point to partake in meetings and conferences. Harmonizing to Lee and Spisto ( 2001 ) , the strength of this touristry attractive force centre besides rely on the strategic location which allow it to use the metropolis s two comparative international airdromes that permits visitants entree into the metropolis via the Brisbane airdrome and Gold Coast airdrome. In fact, the Brisbane airdrome provides the riders a direct connexion to 39 domestic and 26 international finishs. With its diverse leisure and concern merchandises offerings, Gold Coast frequently attracts international and Australian visitants twelvemonth unit of ammunition thereby contradicting the seasonal troughs and extremums traditionally experienced by the seaside locations. The entrepreneurial investings civilization in this metropolis, sub tropical clime, community support for ideal touristry development together with the profile and size of the touristry industry set the Gold Coast Tourism to be in a less competitory operating environment. However, Gold Coast touristry is faced with failings such the deficit of cultural touristry experiences and merchandises ; over trust on all right conditions status experiences ; much concentration on the development of adjustment substructure every bit good as the misperception of the Gold Coast City as being excessively touristed, surfboarders Eden and merely belongs to surf and sun. Despite holding failings, there are legion chances in Gold Coast touristry ( Tourism Research Australia, 2010 ) . These include advanced and new touristry icons and merchandises ; nature based touristry in Gold Coast metropolis coastal and Hinterland parts ; niche market development ; advanced retail experiences ; stressing the links between Gold seashore life style and beach civilization every bit good as turning the international air services and leisure focused air hoses. Regardless of the robust domestic market, Gold Coast Tourism is threatened by the high volume and low output markets which consequences from urban conurbation, population growing and loss of the valued major events. There is every bit the absence of crisis and catastrophe direction touristry programs ; deficiency of inventive, universe category touristry substructure and merchandises ; safety and offense jobs alongside the planetary market competition in relation to the other touristry finishs both in abroad and in Australia ( Commonwealth of Australia, 2010 ) . The environmental debasement ensuing from the failure to efficaciously pull off the Gold Coast assets transporting capacity, besides posses important menaces to the available tourers attractive force finish. Sunshine Coast Tourism Merely as the name suggests, in Sunshine Coast, there are scintillating Waterss, elating positions, warm conditions and seductive sundowns which merely wait to welcome the tourers from Coolum, Noosa, and Caloundra along the coastal line to the enrapturing Montville, Mapleton, Mary Valley and Maleny all which are found on the backwoods. With some of the globally best beaches in add-on to the picturesque backwoods which is merely a few proceedingss off, this touristry attractive force finish offers of course reviewing sites that friends and households would likely long to see and bask. For illustration, being located about 100 kilometres north of Brisbane ; Sunshine Coast incorporates assorted beach side towns which extend to the Glass Mountains. Furthermore, this tourer attractive force finish offers a huge assortment of leisure and touristry merchandises which range from waterways and coastal beaches to national Parkss, quality eating houses, universe category resorts, scenic backwoo ds countries, and assorted other good reinforced tourers attractive forces. Sunshine Coast is found within the easy range of Brisbane which can be accessed through route or rail via the Bruce Highway ( Buckley, 2011 ) . Actually, the part supports the domestic airdrome at Maroochydore while Sunshine Coast airdrome hails the direct flights from Melbourne and Sydney. Sunshine Coast Competitive Advantage and SWOT analysis Sunshine Coast part is deemed to be amongst the quickly turning parts found in South East Queensland. This coastal part faces multifaceted challenges in serving the hereafter visitants and occupants demands peculiarly with respect to the basic substructure services and conveyance. Despite the fact that touristry is seen to be the largest current subscriber to the gross regional merchandise by about 16.4 % in Sunshine Coast part, investing in touristry related substructure alongside touristry merchandises has non been to the full utilised to run into the regional visitants future demands. However, in Australia, Sunshine Coastal part has a quickly spread outing touristry industry and population base which ideally provides domestic market for the offered touristry merchandises. This tourists part surfaced over the last few old ages from a really prevailing rural community to a immensely developed and urbanised part. All these occurred due to coastal countries increasing development which paved manner to the turning touristry industry. Furthermore, Sunshine Coast touristry is a celebrated leader in presenting diverse touristry experiences in a stylish, natural and friendly environment where the visitants can reconnect, loosen up and re-energize. The Sunshine Coast touristry attractive force finish has farther been recognized both globally and domestically for its sustainable development and direction of the assorted natural attractive forces and assets along with its moneymaking touristry ventures ( Jones A ; Phillips, 2011 ) . Finally, the effectual planning and policy coordination ; strong community support ; an incorporate cohesive industry and the consumer service civilization of the Sunshine Coast touristry has enabled this industry to present the visi ons long embraced by most touristry industries, and these organize the footing for its competitory advantage. Although Sunshine Coast Tourism offers beautiful touristry finish attractive forces and chances to all parties, the industry every bit has failings and menaces that revolve around its day-to-day operations. Basically, the strengths of this touristry appealing finish is seen in the series of proffered cultural activities such as the museums, historical topographic points, galleries in add-on to the quality and figure of surfing beaches, rivers, national Parkss, and the fashionable sub-tropical coastal finish. The increasing tenancy rate in the past six old ages for all types of adjustment coupled with fast entree to the island has vastly created an increased demand for the commercial adjustment every bit good as touristry merchandises and installations. However, this tourer finish point has legion failings including atomization of the conveyance services which emerge due to deficiency in incorporate conveyance webs ; deficiency of diversenesss in the proviso of adjustment options like the high terminal and low terminal adjustment options, and hapless signage ( Australian Bureau of Statistics, 2010b ) . The eminent higher proportions of unoccupied private homes, deficiency of critical mass touristry attractive forces besides the closing of most tourist attractive force centres over the last old ages has significantly contributed to the overall failing of the Sunshine Coast touristry. Conversely, there are looming chances such as the placement of Sunshine Coast Tourism as a planetary caput in sustainable touristry ; the strong natural attractive forces which lend themselves to the merchandise development chances that consists of the experience based nature activities and attractive forces ; chances to put in the saving and protection of the natural attractive forces alongside the emanating chances to develop more conferences, events and run intoing locales that encompass possible cultural precincts. More touristry chances besides arise from the development of an mixture of adjustment options to accommodate and run into the single mark markets needs, and constructing up farther rhythm touristry substructure within the part to supply the linking webs like the rhythm waies, trails, trip terminal installations, and motorcycle lanes which link the activities centres to the tourers attractive force parts ( Tourism Research Australia, 2010 ) The high population growing rate coupled with possible environmental debasement seems to be some of emerging menaces that Sunshine Coast Tourism faces. However, this coastal touristry part besides lacks quality merchandises to adequately back up the beach and coastal lifestyle image. The lost impulse to develop committednesss on bettering the conveyance substructure and the competition from market challengers such as Gold Coast and assorted other rivals every bit turn out to be feasible beginnings of market and operational menaces for Sunshine Coast Tourism. Market cleavage and laterality Since Australia s local touristry industries are non of equal size, the figure of visitants, touristry outgo and end products tend to change significantly from one part to the other. However, in the full Queensland part, the Gold Coast is apparently one of the Australia s most lively touristry finishs. For case, in the financial 2010, the international and domestic touristry outgo totaled to $ 4.528 billion which could be slatted into $ 2.1 billion and $ 2.428 billion severally. In footings of economic importance, Gold Coast Tourism had a evaluation of 6.4 % when compared 6.7 % accorded to the Sunshine Coast Tourism ( Australian Bureau of Statistics, 2009a ) . Further, the entire touristry outgo for Sunshine Coast was $ 2.458 billion despite holding a higher market evaluation in footings of economic importance of touristry in Queensland part. The entire end product for both of these coastal touristry finishs besides differed in the fiscal twelvemonth 2010 based on the fact that the sum recorded by Gold Coast Tourism about doubled that which was recorded by Sunshine Coast Tourism. In the financial 2010, Gold seashore had a basic monetary value entire end product equivalent to $ 51.870 billion whereas Sunshine Coast Tourism had $ 27.056 billion. Therefore, in footings of regional importance, Sunshine Coast is ranked figure 16, one point above the Gold Coast which is placed figure 18 whereas the outgo and end product evaluation saw Gold Coast Tourism ranked foremost in Queensland part. Furthermore, based on the domestic regional comparing for the twelvemonth ended December 2010, the entire figure of visitants in the Gold Coast and Sunshine Coast were 3,396,000 and 2,604,000 severally. This gave rise to an one-year alteration in the figure of visitants of 6 % and -3 % for Gold Coast and Sunshine Coast in that fiscal twelvemon th ( Australian Bureau of Statistics, 2009b ) . The vacation per centum for these touristry finishs were equal at 59 % while some discrepancies were witnessed in their concern projects whereby, Gold Coast had a concern advantage per centum of 9 % as compared to 6 % reported by Sunshine Coast. The figure of darks spent by the visitants besides significantly varied across this financial period where Gold Coast had a sum of 13,755,000 darks which brought about 1 % one-year alteration and -0.1nights change in comparing to Sunshine Coast 2010 one-year record of 10,186,000 darks which resulted into -12 % one-year alterations coupled with -0.4 darks alteration ( Australian Bureau of Statistics, 2010c ) . Further differences were noticed in the degrees of length of stay and vacation trial per centums in which Gold Coast reported 4.1 and 59 % by the twelvemonth terminal 2010 whilst Sunshine Coast had 3.9 and 59 % in that order severally. Finally, the domestic regional comparing showed that Gold Coast accounted for 20 % of the entire per ce ntum portion of visitants to the Queensland while Sunshine Coast merely justified 16 % . At the international degrees, Gold Coast had an one-year alteration of 0 % in the figure visitants ; 5 % one-year alteration in the figure of darks and a holiday trial per centum equivalent to 78 % . On the other manus, Sunshine Coast had a 2 % one-year alteration in the figure of visitants ; 3 % one-year alteration in the figure of darks alongside a vacation trial per centum equivalent to 80 % . Nevertheless, in footings of international concern operations, Gold Coast and Sunshine Coast reported concern growing per centums of 5 % and 2 % while at the same realized 40 % and 14 % in the figure visitants per centum portion in Queensland. Annually, the estimated sum grosss for Gold Coast and Sunshine Coast are $ 1.2 billion and 0.9 billion ( Australian Bureau of Statistics, 2010c ) . Recommendations and decisions While coastal touristry is perceived to significantly lend to the Australian economic system, the existent grade of touristry importance tends to change from one part to another. Basically, the degree of importance seems non to wholly depend on size of that peculiar regional touristry industry as has been witnessed in the instance of Gold Coast and Sunshine Coast. In footings of the one-year concern operations, Gold Coast Tourism appears to be in the head in every undertaken activity as compared to the Sunshine Coast Tourism but they are all globally recognized touristry finish attractive force points. It is hence recommended that Gold Coast and Sunshine Coast touristry merchandises should avoid being excessively touristy by merely offering breaker and Sun experiences but the purpose should be to offer nature based experiences like rain forests, wildlife and beach experiences amidst leting for chances to run into the local characters, connect with the local communities every bit good as experience local cordial receptions.