WalMart Strategic Audit Essay Example | Topics and Well Written Essays - 2000 words

WalMart Strategic Audit - Essay Exampleb. Top Management III. EXTERNAL ENVIRONMENTa In coordinate to analyze the strategic situation first of all SWOT analysis have been under taken, which I have presented as underSWOT summary of the Wal-Mart CompanySTRENGTHSStrong Brand name.Extended customer in more than 200 countries.Use of SAP R/3 Enterprise Resource formulation softw atomic number 18Low threat of recent entrants.Continuous training programs for employees.High budgets of advertising and promotion.Good relations with media.Web based presence.WEAKNESSESSubsidiaries create legal and territorial reserve problems.Lack of funds for regional suppliers to continue expansionOld image still exists.Inconsistent marketing message.OPPORTUNITIES Expansion in shape of introduction of new and innovative products.Expanding market due to globalization. THREATS Current economic climate. Results to be achieved in future can be less than projectedThe Threats-Opportunities-Weaknesses-Strengths (TO WS) Matrix is an important twin(a) tool that helps managers develop four types of strategies So Strategies, WO strategies, ST Strategies, and WT Strategies.SO strategies use a firms informal strengths to take advantage of external opportunities.WO Strategies aim at improving internal weaknesses by taking advantage of external opportunities.ST Strategies use a firms strengths to avoid or reduce the impact of external threats.WT Strategies are defensive tactics tell at reducing internal weaknesses and avoiding environmental threats. (David, 180-181)SWOT MatrixExternal Opportunities (O)1. Double-digit growth rate in retail market in Central and northernmost Europe.2. Consumption of 70 cans per capita annually.External Threats (T)1. Moderate threat of substitutes.2. Competitors have gained...(P.454)The process of strategic management has proven to be the force of providing financial benefits for the organizations. In The balance Scorecard, Kaplan and Norton provided managers a frame work to measure organizational performance from four perspectives financial, customer, internal business processes, and learning and growth. While organizations worked to implement their own strategy for using equilibrize measures, Kaplan and Norton discovered a consistent pattern for achieving strategic focus and alignment. (Kaplan & Norton)The Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix is an important matching tool that helps managers develop four types of strategies So Strategies, WO strategies, ST Strategies, and WT Strategies.6. Wal-Mart is one of the legion(predicate) organizations that use SAP R/3 Enterprise Resource planning software. This software allows all members of the Wal-Mart organization to access the information at anytime where ever they are in the world. (The geographic view of Wal-Mart can be label as global)* The Strategic Position and Action Evaluation (SPACE) Matrix is another important power point 2 matching tool with four-quadrant framework indicates whether aggressive, conservative, defensive, or competitive strategies are most appropriate for a given organization.